CRADLE OF CREATIVITY
A 12 day event with 1390 delegates from around 70 countries attending
A World Congress involving official representatives from over 54 countries and 4 international networks, over 4 days
A ten-day Conference on Intercultural exchange in TYA, 2 day academic conference and 8 Focus days involving more than 209 presenters
An eleven-day International Theatre Festival
FESTIVAL:
63 productions involving
464 artists
In 3 main venues (Artscape, Baxter, City Hall) and 4 Cultural Hubs (Atlantis, Langa, Phillipi and Vrygrond)
29 South African Productions
6 International/SA collaborative productions
11 African (non-SA) productions and collaborations
17 non-African International productions
ATTENDANCE:
18 562 tickets through Computicket
1247 attending Rocking the Cradle
2500 attending the Cultural Hubs
Actual attendance of productions ranged between 60% and 100%, due to artists being able to access all productions for free, if there was space in the auditorium.
7850 children/ youth attendances, with 2859 sponsored learners
32 sponsored buses
At least 1960 attended the special events (Opening, Auction, Awards Evening, Closing).
MEDIA REACH:
More than 56 discreet media articles
Over 100 documented items produced by Dialogue for Community
Over 3,6 million impressions on the internet
17,900 unique visitors to the website over April/May
Over 1000 new likes on Facebook
ECONOMIC IMPACT:
The economic impact of the Cradle of Creativity Festival and Conference on production is approximately R92 million. This represents the value of the festival to the economy of the Western Cape. This event contributes to between 327 and 850 jobs (temporary and permanent) – depending on the method of calculation – in the province, excluding the employees directly employed by the organising committee. Read more in the marketing analyses here. (.pdf)
